Please Touch

June 12, 2009

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Recent visitors to LACMA have noticed that the center of the BP Grand Entrance is now filled with a dense forest of bright, colorful plastic. The aptly titled HappyHappy is Korean artist Choi Jeong-Hwa’s site-specific installation created for the upcoming exhibition Your Bright Future: 12 Contemporary Artists from Korea (June 28–September 20, 2009). When the exhibition opens, visitors will be allowed to walk through HappyHappy and discover that the explosion of abstract shapes and saccharine colors are actually nothing more than floor-to-ceiling strands of thousands of household containers procured from local 99¢ stores.

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Choi is considered the father of Korean pop art, and his enduring interest in popular materials and consumer culture is evident when you move through the rows and rows of plastic containers, many of which are manufactured in Asia and found in many Korean homes.

Consider this a sneak preview of Choi’s work. Installation of Welcome, a second site-specific project that will transform the façade of the Ahmanson Building, starts today…

Michele Urton, Assistant Curator