A Heart in the Heart of the City

February 3, 2010

Last year around this time, I was walking to the LACMA parking lot when I looked up and saw something extraordinary. I just happened to glance back at Urban Light, and high above it shone a large gleaming heart on the Variety building across Wilshire.

At first I thought it had something to do with Valentine’s Day, but after some investigating I discovered it was part of Go Red for Women, an initiative sponsored by the American Heart Association to both raise awareness about coronary heart disease and promote health-conscious lifestyles to reduce the leading cause of death in the United States.

They’re doing it again this year. As part of the nationwide initiative, cities will Go Red tomorrow night, including several buildings in Los Angeles. Be on the lookout for hearts on buildings or local spots lit up in crimson. And if you happen to be at LACMA tomorrow evening, be sure to look up—it’s bound to be twice as bright.

Devi Noor