The Los Angeles County Museum of Art (LACMA) announced today a permanent, long-term partnership with Erewhon, the Certified B Corporation and Certified Organic retailer, cementing their presence on the museum's vibrant campus. Building on the success of its inaugural pop-up café, Erewhon at LACMA is ready to fuel and inspire the museum’s thousands of daily visitors, as well as Miracle Mile residents and workers.
To commemorate the partnership, Erewhon is introducing the Erewhon at LACMA Collection inspired by the striking fountain created by Alexander Calder, Three Quintains (Hello Girls) (1964), located in front of the café. The limited-edition apparel capsule includes a sweatshirt, tote, and hat with hand-painted details that make every piece unique, while the LACMA Smoothie brings the same sense of color and creativity to the Tonic Bar with a vibrant blend featuring organic pineapple, mango, strawberry, mandarin, and lion’s mane. The LACMA Smoothie is exclusive to Erewhon at LACMA, while the limited-edition apparel capsule is available at the LACMA Store in the David Geffen Galleries and online.
As a champion of arts and culture in Los Angeles, Erewhon is providing a portion of proceeds from every Erewhon at LACMA Collection purchase to directly support the museum’s dynamic education and exhibition programs that serve a million visitors a year.
"We are absolutely thrilled that Erewhon at LACMA is becoming a permanent fixture of the museum experience," said LACMA CEO and Wallis Annenberg Director Michael Govan. "Erewhon stands as a true family-owned local icon—one that champions creativity and wellbeing while fiercely dedicating itself to its communities. We can't wait to continue our collaboration on extraordinary culinary offerings, providing a revitalizing moment of respite at Erewhon at LACMA, completely surrounded by public art. It will undoubtedly remain a dynamic and vital part of the LACMA experience."
"This integration represents the perfect synergy between two brands inextricably rooted in Los Angeles culture," noted LACMA Senior Vice President of Strategic Partnerships Elizabeth Wiatt. "Bringing the LACMA Smoothie and our exclusive merchandise line to life allows us to connect with our visitors in a fresh way, all while generating crucial support for our education and exhibition initiatives."
“We could not be prouder to see our partnership with LACMA evolve from a pop-up into a permanent home,” said Erewhon CEO Tony Antoci. “As our first-ever concept café, this marks an important milestone for Erewhon and the beginning of a new chapter in how we bring the Erewhon experience to the communities we serve.”
“This truly feels like a celebration of Los Angeles, bringing Erewhon and LACMA together to nourish and inspire the community,” added Erewhon president Josephine Antoci. “It’s a place for all to gather and make memories for years to come.”